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Est. 1855
Weber Supply Distributors
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Brand Governance · Est. 1855

A brand, guarded with care.

Consistency builds confidence. Weber Supply's marketing team stewards every logomark, colour value, and piece of creative so that 171 years of reputation show up in every touchpoint.

Request Brand SupportView Quality Standards

Brand System

One clear standard

Approved marks, colour values, and review checkpoints for every channel.

Download Library

Approved logo lockups

Production-ready marks for campaigns, presentations, signage, and digital experiences. SVG and vector formats are available by request from the marketing team.

Primary — Dark

WEBP · SVG on request

Primary — Dark

Reversed lockup for dark photography, video, and hero backgrounds.

Request file
Primary — Light

WEBP · SVG on request

Primary — Light

Standard lockup for white and light paper backgrounds.

Request file
Leaf Mark

WEBP · SVG on request

Leaf Mark

Standalone leaf symbol for favicons, avatars, loading states, and tight co-branded lockups.

Request file

Palette

Colour values

Weber Red anchors every layout. Use the supporting neutrals for type, surfaces, and UI. Do not substitute or tint the primary outside the approved accents.

Primary

Weber Red

#c52e3f

rgb 197 · 46 · 63

Type · UI

Ink Black

#171717

rgb 23 · 23 · 23

Accent

Heritage Maroon

#8F1426

rgb 143 · 20 · 38

Surface

Paper

#F5F2EE

rgb 245 · 242 · 238

Surface

Pure White

#FFFFFF

rgb 255 · 255 · 255

Governance

Guidelines for consistent storytelling

Follow these checkpoints before producing high-visibility materials or co-branded campaigns. Our marketing team reviews every submission to protect 171 years of brand equity.

  • 01

    Preserve clear space around the logomark

    Maintain negative space equal to the height of the Weber logomark on all four sides so the brand breathes on any layout.

  • 02

    Use the official colour values

    Reproduce Weber Red as #c52e3f and never substitute with CMYK or HSL approximations. Accessibility contrast must meet WCAG AA.

  • 03

    Route co-branded work to marketing

    Partner and vendor executions, trade-show graphics, and high-visibility creative must be reviewed before release.

  • 04

    Submit file formats and intended channels

    Share dimensions, media (digital, print, OOH), and launch dates so we can deliver optimised assets.

  • 05

    Include partner guidelines for joint campaigns

    Provide the partner's own brand guidelines so we can align both marks without visual conflict.

  • 06

    Allow 3–5 business days for approvals

    Complex distributions may require additional review. Plan ahead for large drops and outdoor media.

Brand Support

Plan a campaign with the marketing team.

Submit file formats, channels, and launch dates. We return approvals in 3–5 business days and partner on high-visibility work from concept through distribution.

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